RASD PR & Marketing Committee Meeting Minutes

Please find attached the minutes of the 1/18/18 meeting at which we reviewed all of the entries for the 2017 SLMA Award. You will want to read about the innovative marketing that your collegues are doing.

Be sure to attend the committee’s Long Island Library Conference program in the 3:00 p.m. slot; Bookface & Beyond: creating Engaging Content for Social Media.

Jo-Ann Carhart, MLS
Head of Adult Services
Librarian III
East Islip Public Library
381 East Main Street
East Islip, NY 11730
Phone (631) 581-9200 x 5
FAX (631) 581-2245
jcarhart@eipl.org
www.eipl.org
Co-Chair of the RASD PR & Marketing Committee

PR & Marketing Committee Meeting Thurs. January 18 at 9:30 am

PR & Marketing Roundtable Discussion

A roundtable discussion and presentation of the marketing campaigns submitted for the 2017 Suffolk Library Marketing Award – SLMA

If there is time remaining, the group will review the ALA John Cotton Dana Award winners to learn how marketing is being done throughout the country.

Thursday, January 18, 2018
9:30 am coffee • 10:00 am meeting
Suffolk Cooperative Library System
627 North Sunrise Service Road, Bellport, NY 11713

 

All are welcome!
For more information please contact:
Jo-Ann Carhart at jcarhart@eipl.org

Video Production on a Shoestring

On October 19, 2017, the PR & Marketing Committee sponsored an interactive workshop on best practices for video production. Emmy Award nominated Producer/Director Steven Taub, with more than 20 years of experience in the field, shared his experience and best methods to inexpensively create promotional videos for your library and its programs. Topics that were discussed include:

  • Video production and library promotion
  • Ways to incorporate video media and video marketing into your library’s communications
  • Promotion and community participation
  • PSA’s, shorts, bios, documentaries, comedy and even the possibility of a video newsletter

If you were unable to attend, you may view a copy of the minutes here.

RASD PR & Marketing Program Oct. 19: Video Production and Library Promotion

Video Production and Library Promotion
10/19/17 at 10:00 a.m.
At the East Islip Public Library
SCLA Members – Free, Non-Members $10.00
RSVP to Jo-Ann Carhart – East Islip Public Library
 
Together we will discuss ways to incorporate video media and video marketing into your libraries communications.
 
We will go over how to create video for nothing, inexpensively and utilizing student productions.
We’ll discuss promotion and community participation.
 
PSA’s and shorts and bios and documentaries and comedy and even a video newsletter will be explored.