Category: PR & Marketing
RASD PR & Marketing Committee September 23, 10 am
The RASD PR & Marketing Committee Presents:
PR & Publicity Changes During COVID – What We Should Keep?
A Virtual Roundtable Discussion
Join us on September 23, 2021 at 10:00 a.m.
To register, email Jo-Ann Carhart at jcarhart@optonline.net
Please bring ideas about the publicity and marketing changes you made due to the pandemic lockdown.
Promotional emails
Social Media
Video
Chat
Telephone Services
Your Web Site
Outdoor Areas
Online & Digital Resources
Displays
Reader’s Advisory
Promoting Services (homework help, databases, business support, tax assistance, and health & wellness)
Outside Groups
Community Groups
RASD of SCLA’s PR & Marketing Committee and the Nassau County PR/Programming Division Present:
READY OR NOT? WELCOME BACK!
Monday, June 7, 2021
2:30 – 4:00 p.m.
Even if your library never completely closed, you will want to alert your community (even those without internet access) when your building and services are back in full force. Our guest speaker, Kathy Dempsey, is a nationally known for her knowledge of library marketing and publicity. She is the author of The Accidental Library Marketer, and a frequent speaker at ALA. The presentation will help you plan an effective marketing campaign to draw patrons back to your libraries. This virtual session will offer guidance, ideas, and a marketing plan template that is ready to fill in and roll out.
Register by June 5th by sending an email to jcarhart@optonline.net
You will be sent a link with which to join the program.
This is a joint program with RASD of SCLA’s PR & Marketing Committee and the Nassau County PR/Programming Division.
It is free for SCLA & NCLA members, otherwise $10. CEUs will be awarded.
RASD PR & Marketing Committee Meeting: February, 25, 10:00 am
Tired of reinventing the wheel in the age of COVID-19, then join the RASD PR & Marketing Committee for a Zoom meeting on February 25th at 10:00 a.m. as we review the six 2020 library marketing campaigns submitted for the SLMA Award (Suffolk Library Marketing Award). Some are practical with a twist, and others are partnerships that far exceed the expected.
It will be a great way to communicate with fellow library marketers and programmers, while stoking your creativity.
Be sure to bring additional ideas to share. We are also interested to learn what other things you would like the committee to do in 2021. All suggestions appreciated!
Please RSVP to jcarhart@eipl.org so that we can send you a link to the meeting.
Jo-Ann Carhart and Joan Cook – Co-Chairs of the RASD PR & Marketing Committee