PR & Marketing – Page 2

ONLINE: Rethinking Your Space During COVID

Posted onJuly 31, 2020AuthorMeghan

Sponsored by the RASD PR & Marketing Committee
Thursday, August 20, from 10-11:30

NYU Professor David Vinjamuri and Architect Joe Huberty of Engberg Anderson Architects will discuss how the COVID-19 pandemic will change libraries’ short- and long-term approach to space. As so many libraries re-opened quickly, it’s a good time to re-evaluate how these new norms will change library design in the future. How can short-term furniture purchases and layout changes be made strategically so that funds won’t be wasted once the pandemic runs its course? Vinjamuri and Huberty also will update you on the latest thinking for safety considerations, including a discussion of HVAC system performance and public restrooms.

Vinjamuri and Huberty have just co-authored an article published in the May/June Public Libraries Magazine on this topic which you can read here: https://ala.informz.net/ala/data/images/PL_Reopening%20Under%20COVID%2019.pdf

Jo-Ann Carhart, MLS
Librarian III
jcarhart@eipl.org
www.eipl.org
Co-Chair of the RASD PR & Marketing Committee

RASD PR & Marketing Committee Publicity & Measurement Webinar June 6, 10:00 am

Posted onMarch 17, 2019AuthorMeghan

Advertising, Publicity, Outreach & Measurement Webinar and Discussion

June 6, SCLA Blue Room, 10-12:00 p.m. Coffee at 9:30

We will watch snippets of a Marketing for Libraries Graduate Seminar and then discuss the ideas and share examples of what we have done in our libraries.

Many thanks,

Jo-Ann Carhart, MLS
Head of Adult Services
Librarian III
East Islip Public Library
381 East Main Street
East Islip, NY 11730
Phone (631) 581-9200 x 5
FAX (631) 581-2245
jcarhart@eipl.org
www.eipl.org
Co-Chair of the RASD PR & Marketing Committee

PR & Marketing Clinic Thursday, March 14 at 9:30 am

Posted onMarch 7, 2019AuthorMeghan

Thursday, March 14, 2019 at 9:30 am
Coffee at 9:30 a.m. • Meeting at 10:00 a.m.
East Islip Pubic Library
381 East Main Street, East Islip, NY 11730

Learn great tips on how to maximize your publicity efforts! Bring a marketing or publicity problem, upcoming program, service, grant, or event you hope to publicize.

Jody Fisher, VP of Public Relations at Austin Williams in Hauppauge, will analyze it and give you a workable solution. After a short lecture, Mr. Fisher will ask attendees to explain a program, service, or event they would like to publicize, and offer his suggestions on how to get the maximum your publicity efforts. Don’t miss this opportunity to get advice from a professional! This event is FREE – All are welcome!

If you plan to attend, please email Jo-Ann Carhart at jcarhart@eipl.org

Upcoming PR & Marketing Committee programs

Posted onDecember 16, 2018January 4, 2019AuthorMeghan

Please mark down these dates in your shiny new 2019 calendar.

SLMA Award Review and Round-table Discussion – January 17 at 10:00 a.m (9:30 coffee) – SCLS Blue Room

We will showcase the fine marketing and publicity done by those libraries who submitted to the SLMA Award this past year. These are the best of the best, so a great way to get new ideas for your library.

Navigating Today’s Local News Landscape – March 14 at 10:00 a.m. (coffee at 9:30) – East Islip Public Library

Jaci Clement, Executive Director of the Fair Media Council, a nonprofit organization with a two-sided mission that works directly with the news media and the public to improve the public conversation and ensure an informed electorate, will teach us how to become more media savvy for our libraries.

Start thinking about any publicity or marketing you have done since 9/16/18, and consider submitting it for the 2019 SLMA Award (deadline – 9/15/19).

The new application will be on the website shortly. For former applicants and winners go to https://rasdpr.wordpress.com/smla/